Trends are the backbone of TikTok. For businesses, using trends lets you show your playful, human side, make the most of the entertainment aspect that the application offers, and gain more views.
The main focus of a trend is the most popular TikTok Sound that people use to create backgrounds for their videos with a common theme.
These trends are changing every day, so it’s vital to be on the lookout for the latest music trends. It is also possible to use TikTok’s TikTok Discover Page to aid you with your study. You can also buy TikTok views with TurboMedia.io.
Posting frequently
Although TikTok’s algorithm does not focus on posting frequency as heavily as different platforms, it’s essential to post content frequently if you’re trying to establish an audience. Each day, the amount recommended is 1-3 if you’re beginning your journey.
Once you’ve determined what type of content is most effective and you’ve figured out what you like best, you can post more frequently. Certain companies post as often as 10 times per day.
Make sure to add your comments.
If there’s a trend that isn’t going out of fashion, it’s the trend of brands going to comments to post short, funny, relevant comments. Although this method is most effective for globally established brands, comments are an excellent source of gold for any company.
Find videos relevant to your field and discover ways to join in the conversation. Words can have the same viral possibility as video, whether responding to a famous comment or making your thread.
In addition, by having the capability to respond to comments through videos, it is possible to boost engagement significantly.
Test to look at TikTok ads
Even though TikTok advertising is at its beginnings, thanks to the reach TikTok offers and the potential for amplification, including TikTok ads in your marketing strategy is worth trying.
The following are the options that businesses can advertise on TikTok:
- In-Feed Ads
- TopView
- Brand Takeover
- Branded Hashtag Challenge
The ads in TikTok’s feeds feature a “Sponsored” label that appears when people view your advertisement and a customizable CTA that will accompany your video.
The year 2020 was when Levi’s joined forces with TikTok and several influencers to create an in-feed ad that brought people to their website. The company saw an increase in engagement and traffic to its website.
A brand’s hashtag challenge “allow brands to go where their target audience already is, speak their language, and be part of the culture.” According to the website TikTok.
Although you must talk with the partnership team at TikTok to obtain approval to participate in this feature Branded Hashtag Challenge, using this feature will provide your brand in the middle of six days of promotion in-app through TikTok’s Discovery page.
Final thoughts
While TikTok could bring about many new opportunities and exciting users to your profile, the most critical factors to success on the platform are not being too severe and knowing what the TikTok customers want. Try out new content, get imaginative, and embrace the fast-paced, meme-ridden world, and you’ll be cruising towards success.
