Even though the number of all-in-one digital and hybrid event management platforms now accessible has increased tenfold in recent years, the event technology market is a crowded space. These solutions have become indispensable for the planning and management of hybrid events and for simplifying communication among HR, sales, and marketing departments…
Because of the dramatic and, in many cases, fixed changes that have occurred in the event market due to the pandemic, selecting the most appropriate event technology has become infinitely more complex. Because technology is constantly evolving, there are plenty of solutions, and hundreds of features and functionality to choose from, and not every key and every functionality is created equal.
With so many options to choose from and the market continues to evolve, event professionals must be aware of the essential features and functions to look for when selecting a venue or event venue rental equipment. In this blog post, we’ve compiled a list of the top 13 considerations when choosing the best hybrid event and venue booking platform for your needs.
Features and Benefits of a Hybrid Event Management and Venue Booking Platform
1. Customizability Mobile-Layout-Theme-1000 can be customized.
Events come in various shapes and sizes, ranging from large international trade shows to small business conferences. There is nothing wrong with selecting a hybrid event management and venue booking platform that is capable of accommodating a wide range of events, provided that it is highly customizable in its functionality. It is critical that you have the ability to customize the platform to your specific requirements.
2. Convenience in Use
This is perhaps the most obvious characteristic to consider when purchasing business venue booking software, but it is also one of the most frequently overlooked. However, while things like screenshots and videos can give prospective buyers an idea of the software’s look and feel, there is no substitute for a hands-on demonstration in person. Event management software should be easy to use and have a short learning curve to ensure that it is effective. Many of the people who will be using it, after all, will not be technologists in the traditional sense.
3. The incorporation of new technologies
Many businesses today use a variety of different apps and platforms, many of which do not communicate well with one another. This is one of the most difficult technical challenges that businesses face today. Ensure that your hybrid event technology integrates with your other solutions, such as marketing automation, customer relationship management, and payment systems, to ensure that you get the most out of your hybrid event technology.
4. Security and privacy Digital Virtual-Page-Graphic-Security
Participants and stakeholders entrust them with personal information, and event planners bear the responsibility of keeping that information safe for their attendees and stakeholders. Furthermore, such information is subject to strict compliance directives such as the General Data Protection Regulation (GDPR) and the Canadian Consumer Protection Act (CCPA). As a result, security and privacy must be built into the platform from the ground up, with data encryption and strong authentication being absolutely necessary.
5. Registration/Venue Booking that is intuitive
In an age when people expect instant gratification, a registration process that is unnecessarily lengthy or cumbersome can turn away a large number of potential attendees, irrespective of what they might end up missing out on. As a result, a hybrid event management and venue booking platform should include a self-service registration process. It is both quick and straightforward, as this is the foundation of any successful event.
6. Participation of the Audience
Running a successful hybrid event is primarily concerned with ensuring that both in-person and remote attendees have an equally engaging experience. Engaging attendees in a virtual environment, on the other hand, is more difficult by its very nature. As a result, it is critical that your platform encourages interactive real-time sessions and allows you to keep an eye on the activity of attendees.
7. Networking capabilities that are pre-installed Networking-Interests
Many events are heavily reliant on their networking component, and it is essential to ensure that both in-person and remote attendees are able to network without interruption. In order to keep attendees connected, regardless of how they arrive, a hybrid event management solution should include integrated networking functions as part of its core functionality. A smart matchmaking solution can go even further by automatically generating networking opportunities based on similar interests, similar to how social media sites do it today.
8. Opportunities for Sponsorship
Trade shows and other more significant events rely heavily on sponsorship opportunities to expand their reach and increase their profits. It should be simple to offer sponsorship packages that are tailored to events of various scopes and sizes using a comprehensive event management platform while also providing the data-driven insights necessary to track sponsorship ROI.
9. Gaming Elements
It is no secret that people’s attention spans are short in the digital age, and their patience is limited. However, it may come as a surprise to learn that this is also true in the real world, including on-site events such as conferences. On the other hand, Gamification has the potential to increase engagement in both virtual and in-person environments while also injecting a sense of fun and competition into the mix by leveraging the addictive characteristics traditionally associated with video games.
10. Powerful Reporting (number 10) Powerful-Reporting
When using any digital technology, one of the most significant advantages is that every interaction generates an auditable data trail that can be used to generate actionable insights. While hybrid event technology should provide the opportunity to capture valuable event data, it should also provide the ability to generate intuitive reports that assist stakeholders in making sense of that data.