How To Write a Sales Letter for a Mailing List

How To Write a Sales Letter for a Mailing List

A sales letter is a letter that is sent to a potential customer and is able to encourage him to buy.

They are different: digital and physical. It is best when the letter has no more than 1500-2000 words. Of course, if you can write it in 200-400 words, that will be good. The most important thing is that it be clear and well-formed. It is with the help of mailing that you can easily sell things online. It can be anything: goods, services, or knowledge.

In this article, you will learn how to write a sales letter that will bring you many satisfied customers. 

What should the letter be?

Any letter consists of several mandatory items that make it convenient and understandable to the user. It is very important to try to adhere to the existing rules of writing, otherwise it may look ridiculous.

Here are 7 basic principles that must be adhered to while writing it.

1. Theme.

The subject line is the first thing a subscriber sees in an email. It is important that the subject line talks about the benefits of the letter – why the user should open it.

Remember, if it is boring and uninteresting, no one will read the letter. In that case, it’s money wasted.

How can you draw attention to the topic:

  • Add emoticons;
  • Make a very short subject;
  • Deliberately add an error (but do not abuse);
  • Show urgency;
  • Add intrigue;
  • Describe your USP;
  • Create a sense of urgency;
  • More specifics;
  • Talk about the “pains” of customers.

It is these points that will help to hold the attention of the client on your letter and provoke at least open it. 

What not to do:

  • Making false promises;
  • Use stop words;
  • Add prefix Re: in mass mailings.

Do not lie in emails to your subscribers. Show them respect and a personalized approach and then the sales conversion will increase.

If suddenly you have never been engaged in writing professional texts and you feel a lack of the needed skills you can always reach out to the help of writing services in order to make sure that your sales letter will be of truly high quality. It is there that you will find a variety of examples or a good copywriter. Do not be afraid to use various educational resources in your work, they will help you reach even greater heights.

2. Preheader.

This helps to more fully reveal what the message will be about.

Benefits of having a preheader:

  • Increases the percentage of letters opened by the client;
  • Allows you to avoid spam complaints;
  • Preliminary acquaintance with the text. 

How to set preheader text:

№1. Think of a universal first offer.

Try to write strong words at the very beginning, because they are what the user sees after the topic.

№2. Hide preheader in email background.

3. Unsubscribe the link.

An unsubscribe link is a mandatory requirement of postal services and an important attribute of respect for subscribers. Try to place it at the very end of the letter. It should not be visible to the user.

4. Personalization.

Personalization helps to tailor the mailing list to a specific subscriber: make an individual offer, remind about the products in the cart, or recommend an addition to the products that the client already has. Customers respond best to individual offers, rather than to a regular mailing list. Use this to show them how important you are. It is a personalized approach that will help increase loyalty and conversion.

5. Link to the web version.

Usually, the link to the web version is a short phrase in the email header. It is very important to use it so that the user can learn more about your brand if they wish. Without it, the letter will look at least not presentable and may not inspire confidence. 

6. Call to action.

CTA must be used in sales letters. They are the most motivating user to make a purchase. 371% of readers increased the number of clicks on the call to action, which already indicates an upcoming increase in sales. Don’t be afraid to experiment with different captions that might interest a person or make them want to buy from you. 

7. Signature.

The signature helps to logically end the letter, share contact information or amuse subscribers.

Also, in the signature, you can indicate your additional contact details so that you can be contacted in a faster way. It is an openness that helps to develop a greater store of trust in the brand from the buyer. Use this tool and get more people interested in your services. 

inal conclusions.

As you may have already figured out, direct sales emails are a great way to increase your sales. But it is worth remembering that in this case, good copywriting with knowledge of how to act correctly is very important.

In this article, you learned the basic steps to write a good sales letter that will help you in the future. Use this instruction correctly and you can really increase the sales conversion in the company. 

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