Product Packaging: Many aspects influence the way customers see your brand and the packaging of the product you select, and the design you choose is one of them.
The product packaging corresponds to how the product is displayed and is a critical factor in the customer’s perception. It can convey a message and set the tone for how you want to present your business.
Selecting a contemporary and clean style for your product packaging will create a different impression from one with an ocean-inspired design or one that focuses on a natural, rustic look.
The packaging of your product tells the whole story about your brand in one second, with consumers often evaluating the quality or value of a product with an initial look. A well-designed packaging will help you sell more by standing out, and this is an added benefit.
Packaging may seem like a minor issue; however, many retailers neglect it until the last minute. Packaging, however, is an essential part of your marketing services and strategy and is not an easy choice.
This article will help you understand the steps to select an effective packaging design that can represent your brand well and help you increase your sales.
Packaging for your Products: What you Need to Know Before You Decide to Make a Design
Many considerations go into the design of product packaging, such as colors, visual shape, size, boxes, bags, packaging, material, and more. Before making any of these decisions, it is essential that you do some research first.
It is essential to be aware of the four main elements that will dramatically affect your design. They include:
Who is your target market? It is essential to know the people who are your target market and what they are looking for in your product business to develop packaging that will attract its people. Men, for example, will not naturally look for something in a pink flower bottle.
The images you want to invoke. What would you like people to think about when they look at your company name? Think about your target customers here. A natural, rustic design is suitable for organic skincare products marketed with natural ingredients. Still, it won’t necessarily work when you try to present your products as artisanal rather than clinically made.
The visual branding you created. Do you have an online presence, a logo, a brand name or? It is essential that you select packaging compatible with the existing brand you are making, which will help you promote your brand rather than against it.
What’s going on in the market? You should be aware of what your competition is doing. It is helpful to know the rules to choose something different. However, there are times when it is better to stick to the standard; when consumers want the shampoo to be packaged in bottles instead of laminated sachets, you might want to consider changing it.
Types of Packaging for Products to Think About
Three types of packaging may be required, depending on the type of product you are offering and the method of transporting it to consumers. Let’s look at each of them.
You must pack the product in its entirety, and this will protect what you sell. Imagine the bottle of shampoo or the packaging you use for candy and that box to store the jewelry you sell. The product packaging includes the labels and hanging labels on the items, if applicable.
The packaging for the product immediately is most likely the main point of the product, so this is where you need to start. If people see it on the shelves, what makes them want to buy it? Both aesthetics and functionality are essential in this case.
Outer Product Packaging
If you send items to customers, what do you use for that? Customized mailer boxes, maybe, or else? You can offer shelf boxes to sell chocolate bars in boutiques or local small retailers. What do these boxes look like?
The outer packaging of your product. The outer packaging of your product in the box or package in which your product will be shipped. It is essential that you use it for shipping. These usually include envelopes, and labels for branded custom mailer boxes. This allows you to make a lasting impression once the recipient receives the package in the mail.
Inner Product Packaging
If you need outer packaging for your product, you may also need inner packaging. This is all in that outer carton or mailer that is not the actual product. This could include the paper that has been shredded and box inserts that keep everything in place, brochures or educational books, and more.
The main thing you need to focus on is practical. What can you do to ship that glass lotion bottle and make sure it doesn’t break? Wrapping it in a cloth or paper bag and then securing it with shredded paper, for example, could help ensure that it is secure.
The whole process can be customized and gives your packaging a uniform look.
This makes your brand look established and professional. This also gives you control over the entire customer experience regarding how they will receive your product.
How to Pack your Product?
When designing the packaging of your product, I’m sure these elements you need to be aware of every time. They include:
Product titles: What is the name of the product? It must be displayed on the packaging.
Product Description: What the product does? It could be a simple slogan or a tiny area on the label that precisely describes the product.
Instructions: on how to use and care for the item. Include this information directly on the product.
Images: This is a reference to the brand’s logos and everything specific to the design of the product that the designer created.
Safety and Nutrition Labels: Some industries and places require information like this, depending on the product you are selling. Make sure you know what is needed to include the information on the package.
Required Information: Even if the numbers seem to change, you will need to ensure that there is an area on the package where this information is to be recorded.
How to Design E-Commerce Packaging?
Some elements are involved in the packaging process. Let’s look at each step.
Do your Research
Make sure you do your homework ahead of time. This was discussed earlier in our article. It is essential that you understand your customers’ demographics and what is happening in the marketplace and what you would like the package to say about the item you are offering.
Packaging and branding are two things that go hand in hand. Memorize this.
Select Product Packaging
Before making any other decision, you need to choose the type of container you will need. There are many options for packaging your products, including:
- Glass jars
- Cardboard Boxes
Make sure you select an item that meets all of the criteria listed below:
- It is in line with what consumers would expect to see if there was an industry standard
- It’s practical
- It should be able to ship products comfortably
- Set what you want
Once you’ve selected the type of container you want, it’s time to look at the other things you need.
Consider how your product will travel from your store to the buyer practically and aesthetically. You will need an envelope, or a shipping box. What else do you need to ensure that everything is delivered in good condition and that the item is secure so that the buyer can enjoy the best experience?
In addition to the custom shipping box, you may also need to purchase branded packing tape. You may also have standard kits for your products that would receive a personalized email insert, or you may be aware that you need to pack hazelnuts or shredded paper to make sure the items reach the recipient safely.
Take a look at all this, and then take stock of everything you need. This will be essential to keep in mind as you progress.
This could be a one-time cost when you hire someone to develop the design you need, including both inner and outer packaging.
At this point, you need to clarify the colors, images, and overall style that you are looking for. It is essential to make sure that what your product does is obvious and that if someone sees it on the shelves, they will not be confused.
Make sure you put everything you need in the package and include the batch number and safety information. If you don’t know the first time, it’s time to start over (and make a payment a second time).
Many printing companies offer packaging design services that can streamline this process. You have to tell them what you are looking for, and they will handle the more technical issues for you. It is recommended that you investigate packaging options that incorporate graphic design through markets such as Fiverr. There are a lot of talented designers who can create attractive and attractive packaging designs.
When the project is completed, it is sent back to you for your approval. Take a closer look. Make sure you check all the text again, make sure the format is exactly what you want, and make sure it’s exactly what you intended.
When you have the final models, ask for feedback. You have colleagues in the retail or e-commerce industry who are eager to help you succeed or friends with trusted design preferences.
If you can, you can even get input from the target market to give them meaningful opinions when it comes time to buy the product.
It’s a huge purchase, so it’s essential to ensure you’re in the right place before you order.