The packaging industry has undergone many changes in the last few decades with new technologies and techniques. Yet, the packaging is an essential part of our lives. From food to electronics to pharmaceuticals, we all need it. It helps protect products during shipment, storage, marketing, and sales and provides product information. The surface finish applied to a package can have a significant impact on its appearance and usability.
This article will explore finishing techniques for your cosmetic packaging boxes for a competitive edge in the marketplace
What is Finishing?
Packaging finishing is the process of applying a protective coating to the product surface. The finish protects and beautifies, improves usability or helps convey information about contents. It is pretty vital in the industry, and there are a number of options that can be used.
This is a high gloss finish that makes the package more attractive and can also be used to hide imperfections. It is often found on products such as fruit, vegetables, or cereal boxes, where it helps protect the product from absorbing moisture. You should go for gloss finishing if you want to create a luxurious impression or if the product is sensitive and prone to damage.
This is a low gloss finish that makes the package cheaper and easier to color. It’s often found on things such as corrugated cardboard, paperboard boxes or plastic bags, where it helps hide flaws and give them an aged appearance. You should go for matte finishing if you want your product to be inexpensive but still attractive enough to make customers buy it.
A UV coating protects the surface of packaging from moisture damage while also protecting against scratches. This type of coatings is most commonly found on long-term storage products like potato chips or cereal packs that need excellent shelf life without stale. Since these packages will generally not have any graphics, you can use either glossy or matte finishes with this technique.
Embossing & Debossing:
Embossing is a process that gives the packaging an interesting texture and also reinforces your branding. It is used to create a tactile textured effect that can be seen when you touch the surface. The raised ink will give your package an exclusive feel as it stands out from all other types of packaging due to its uniqueness. This product will have less aesthetic appeal than one with printing, but it can be used to create unique textures.
On the other hand, debossing is when you are able to make a raised design in the product. This technique is naturally more expensive than embossing, but it can be worth the investment if your packaging needs a powerful and unique branding message that cannot be expressed with printing techniques.
This is the process of imprinting your logo or design onto an object with foil. It’s usually done on paper and creates more contrast than embossing, but both techniques have their advantages depending on the product you are packaging. The ink can be glossy for eye-catching designs or matte to create that classic look we all know from our favorite cereal box as children.
The final technique I want to get into is lamination and coating. This type of finishing will provide protection against moisture damage while also protecting against scratches meaning it can last longer in retail stores without going stale like other coatings due to its high barrier properties.
Lamination and coating can also be used to create a distinctive look with matte or glossy finishes that will convey luxury, elegance, or even modernity, depending on the design you are looking for.
The Importance of Finishing for Packaging
We have found about different types of finishing techniques and the importance they can play in a competitive market. It is important for both manufacturers and retailers to know that these finishes will help you stand out from others on the shelf without sacrificing quality or design aesthetics.
The first step toward successfully creating an edge with distribution packaging is choosing your product’s finish. As there are so many options available now, it would be impossible not to find one that suits your needs. This is a significant step and should not be taken lightly.
It also goes without saying that the finish you choose will need to complement your product’s design, as it needs to look appealing both before purchase and after use.
If this seems too difficult or something, you are unsure of doing it yourself, and there are plenty of professionals who specialize in these things. They can help guide you through the process so that all your packaging materials have a cohesive flow from start to finish, which ultimately helps give your business an edge over its competition.
Varnish vs. Lacquer Coatings
A varnish is usually clear and can be sprayed onto the surface of a product. It’s also not as volatile as lacquer, meaning it does not need to dry before packaging and transporting your goods.
Lacquer is typically applied in coats with one coat being added at a time until desired thickness or depth (usually two or three) are achieved, then left to dry for another hour or so before the next layer can be applied.
While both methods offer significant benefits, there are also drawbacks that you’ll want to consider when making an informed decision based on what works best for your needs. For example, while applying more than one coat of lacquer takes longer, it can offer superior protection and durability, while applying more than one coat of polyurethane takes less time but does not last as long.
The type of finish you choose can make a big difference in how your competitive edge when it comes to packaging. Therefore, explore your choices in detail before making a final decision. Every finishing you choose has its own advantage and disadvantage.
Coat your custom box solutions keeping the style in line with your product’s and brand’s theme.
In the end, it is not the quality or type of finish but rather how you use it to make your packaging stand out from others in its category.